─── OUR FRAMEWORK
Everything in your business is connected.
Your marketing affects your sales pipeline. Your people affect your operations. Your cashflow reflects how you spend your time or a pricing issue. Your team issue can be a clarity issue.
When one part isn’t working, it can show up everywhere, and patching just one part rarely sticks.
And let’s be honest, what may feel like the problem in your business, may not actually be the problem.
It’s important we look at the root cause.
That's why Outlign works across nine lenses of your business together. Not one at a time.
When you can see how everything connected, the right moves become obvious, and the changes you make actually hold.
─── THE FRAMEWORK
Nine lenses. One picture.
Most business challenges don't live in one place. Outlign works across all nine areas simultaneously, because that's the only way to give advice that addresses the route cause and actually sticks long term.
Direction & Strategy
Where you're headed, what you're building toward, and whether every part of the business is pointing that way.
People & Culture
Everyone who plays a role in your business. Staff, contractors, suppliers, partners. And whether the culture you're building is one people actually want to be part of.
Brand & Positioning
How your business is perceived, what it stands for, and whether it's attracting the right people and repelling the wrong ones.
Sales & Pipeline
How you attract, convert and retain the right clients, and whether your pipeline gives you any real view of what's ahead
Operations & Systems
The engine room - your processes, tools, and whether the business can run efficiently without everything depending on you.
Marketing
How you reach your audience, what channels you're using, and whether your activity is actually translating into growth.
Pricing & Numbers
Are you charging what your work is worth? Which parts of the business actually make money, and how your numbers do or don’t inform your business decisions effectively.
Owner Wellbeing & Mindset
The business can only be as strong as the person running it. Your energy, clarity and mental capacity aren't separate from the work. They're central to it. This lens doesn't get skipped and is vital for everything to work.
Client Experience
What it actually feels like to work with you. From the first email to the final invoice, and everything that makes a client stay, return, and refer.
This is not a one-size-fits-all approach. The right scope and cadence for your business will be worked out together. If you're unsure where you'd land, a discovery call will give you clarity before any commitment. It’s completely personalised to suit you.
FLEXIBLE ADVISORY · HOURLY OR SESSION BASED
Focus
1:1 sessions just for your needs
Sometimes you don't need a full audit or a long retainer. You need real time with someone who can see your business clearly and help you cut through the noise.
Focus is advisory built around what you actually need right now. Book a one-off when you need to get your head straight. Or use the hourly rate to run a short series of sessions, work through a transition, or set up a regular cadence to keep things moving without locking into a bigger commitment.
You come in with the problem. You leave with priorities and a practical path forward.
INVESTMENT
From $300
One-time (or as often as you need) · Scope discussed on discovery call
WHAT YOU GET
Pre-session questionnaire so we hit the ground running
Advisory sessions in person around Newcastle and the Hunter, or online
Personalised summary and next steps after every session
Flexible scheduling. One session, a package, or a regular cadence
THE FULL PICTURE · ONE-TIME
Clarity
The Audit
Before anything else, you need to know exactly where you stand. Not just the part of the business that feels loudest right now - all of it as per our lenses.
The Clarity Audit is a comprehensive assessment across all nine of Outlign's advisory lenses. We go deep into your strategy, your people, your operations, your brand, your cashflow, your customer experience, and you as the owner running it all. You'll receive honest findings, a prioritised set of recommendations, and a 90-day roadmap that gives you real direction, whether you continue working with Outlign or not.
Most clients say the Clarity Audit alone changes how they see their business.
INVESTMENT
From $1,500
One-time · Scope discussed on discovery call
WHAT YOU GET
Pre-work intake and questionnaire
Deep-dive discovery sessions (2–4 hours)
Assessment across all nine advisory lenses
Comprehensive findings report and recommendations
Prioritised 90-day roadmap
Debrief and delivery session
Complimentary 90-day check-in call
RETAINER · MOST POPULAR
Momentum
Active Ongoing Advisory - Support to DIY the plan
You've got a roadmap. Momentum is what keeps it moving.
After your Clarity Audit, most owners know exactly what needs to change. The challenge is executing it without losing sight of the whole picture while still running a business day to day.
We meet regularly - fortnightly or weekly depending on your needs. You implement between sessions. I stay across the detail, challenge your thinking, and refine the plan as things evolve. Every decision you're making across different parts of the business gets connected. Not made in isolation.
Where it's useful, I'll work directly with your key people too, helping your leadership team or staff understand the changes and get behind them.
This is where most Outlign clients land, and where the real shifts happen.
INVESTMENT
POA
3-month minimum · Then month-to-month
WHAT YOU GET
Fortnightly or weekly advisory sessions (in-person or online)
Ongoing review and adjustment of your 90-day roadmap
Between-session support and accountability
Advisory to your leadership team or key staff where needed
Specialist referrals and coordination
Monthly progress review
Additional scoped implementation work is available where needed - discussed and priced separately.
PREMIUM RETAINER
Traction
Deep Involvement - Where you want to outsource it
There's a list. You know the one. The things that would genuinely change your business if they were done. But never quite make it to the top because something more urgent always gets in the way.
The half-built system. The process that lives in your head and nowhere else. The software you paid for and never properly set up. The brand that's drifted. The admin that's eating your week because nobody ever built a proper structure around it.
Traction is for owners who are done waiting for a quieter week to fix it.
Or this is the next step from your Clarity Audit or if you’ve given implementation a crack yourself and you realised you’re better off outsourcing it so you can work on other things right now.
I come in and do the work with you, not just advise on it. The scope and cadence are confirmed at discovery because every Traction engagement looks different. What stays consistent: I'm in your business making things happen, coordinating the specialists involved, and keeping everything on track so you don't have to hold it all yourself.
Traction runs in two phases:
Phase 1 - Reset We implement the changes your business needs. Systems, processes, tools, structures, built properly and documented so they hold. I project manage the moving parts and coordinate outsourced specialists where needed. Typically 3–6 months · Scope confirmed at discovery
Phase 2 - Ongoing Management Once the foundations are in place, I stay involved to protect them. Lighter in intensity. But you stay front of mind. I'm actively thinking about your business between sessions, bringing ideas, flagging opportunities, making connections as they come up. You have access to my thinking regularly, not just when we're scheduled to talk.
Month-to-month after Phase 1 · Scope confirmed at transition
INVESTMENT
POA
3-month minimum · Then month-to-month
WHAT YOU GET
Hands-on implementation across agreed priority areas
Project management of outsourced work and specialists
Weekly check-ins and progress tracking
Between-session advisory access
Full documentation and handover at end of Phase 1
Phase 2 ongoing management scoped at transition
Additional scoped implementation work is available where needed - discussed and priced separately.
Frequently Asked Questions
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Yes. Focus is built for that. You can book a single 2 hour session, use it once, and walk away with priorities and next steps. No retainer, no pressure to continue.
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A one-off Focus Session is $300. If you want more time after that, the hourly rate is $150 per hour with a 2 hour minimum booking (can be taken in 1 session or split in two). You can use those hours as a short series, a regular cadence, or whatever shape suits your business.
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Yes. A lot of owners use Focus as a steady rhythm, weekly, fortnightly, or monthly, when a full Momentum retainer is more than they need right now. You stay in control of the cadence.
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Focus is time with an advisor on a specific problem or a steady pattern of catch-ups. A Clarity Audit is a deep, structured assessment of your whole business across all nine lenses, with a 90 day roadmap at the end. Focus is the right pick when you know the question. The Audit is the right pick when you want the full picture.
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Both. In person around Newcastle, Lake Macquarie, the Hunter, and Central Coast. Online for owners anywhere in Australia. Or travel fees apply.
─── OUR PHILOSOPHY
Everything is connected.
Strong foundations aren't built one department at a time. Strategy shapes people. People shape customer experience. Customer experience shapes growth. And the roots of all of it, the clarity, the structure, the decisions being made every day, run back to you.
When every part of your business is aligned and pointing in the same direction, growth doesn't just happen, it holds.
─── GOOD TO KNOW
What Outlign doesn't do.
Outlign doesn't replace your accountant, your lawyer, or your IT team. We don't do your bookkeeping, file your BAS, or your tax returns. We also may not go into great depth on some topics (but we’ll steer you in the right direction (or work collaboratively) for these though.
What we do is see how all the pieces connect and make sure the right specialists are working on the right things, in the right order. One point of contact. The whole picture.
Trusted partners. Where your business needs specialist support like accounting, legal, financial planning, IT, Outlign connects you with trusted partners and coordinates the work on your behalf.
─── COMMON QUESTIONS
How is Outlign different from a business coach or consultant?
A business coach typically focuses on you - mindset, confidence, accountability. A consultant usually fixes one thing — your systems, your marketing, your HR. Both are valuable. Outlign does all three in one place. You get coaching on you as the owner, advisory across your whole business, and where it makes sense, someone who can also implement the changes with you. Not just tell you what to do and leave you to figure it out.
What does Outlign actually do?
Outlign combines coaching, advisory and hands-on implementation — three things that usually come separately. The coaching side looks at you as the owner: your decisions, leadership, capacity and what you're carrying. The advisory side looks at your whole business across nine areas at once: strategy, people, brand, customers, operations, marketing, cashflow and owner wellbeing. And where it makes sense, Outlign does the implementation work with you too. You walk away with a clear picture, a roadmap, and someone who can help you execute it.
Outlign provides business advisory services, not personal financial advice. When we look at your numbers, we're assessing business health and identifying patterns. Not providing accounting, tax, or financial planning services. Where specialist financial advice is needed, we'll connect you with a trusted partner.
─── GOOD TO KNOW
This works best when…
Outlign isn't the right fit for every business owner, and that's okay. Here's what makes the relationship actually work.
You're ready to act, not just talk
Real change takes time, honesty, and effort from both sides. Outlign builds foundations. It doesn't sell quick fixes when it’s not just a simple solution.
You want progress, not perfection
You don't need to have everything figured out before you reach out. You just need to be ready to move. That's where this starts.
You're open to honest feedback
The best outcomes come from small business owners who are willing to hear what's working and what isn't, even when it's uncomfortable. That honesty is where the real shifts happen.
You see it as an investment
Advisory takes time, energy, and yes, money. The owners who get the most out of it treat it like what it is. An investment in what they're building, not a cost.
─── NOT SURE WHERE TO START? ───
It starts with a conversation.
20 minutes. No pitch, no pressure. Just an honest conversation about where your business is, where you want it to go, and whether Outlign is the right fit. You'll leave with clarity either way, and that's valuable regardless of what comes next.